You already have the capability. Are you maximizing it?

MAXIMIZING CAPABILITIES + BUILDING SALES OPPORTUNITY

We turn your products and manufacturing capabilities into culinary innovation, crave-able applications and powerful sales tools—then support them with content and strategies designed to inspire customers, strengthen engagement and drive growth.

INNOVATE

Innovate on purpose.

Muse helps you build and manage an ongoing innovation pipeline—from blue-sky thinking to capability-driven opportunities and customer-ready samples—designed to maximize what you make, create new formulas, stay ahead of the market and create new paths to growth.

DISCOVER · INNOVATE · PROVE IT Works

DEVELOP

Turn your Product into solutions.

Muse transforms promising ideas into craveable, customer-relevant concepts, applications and recipes designed to showcase your products, solve operator needs and create compelling reasons to buy.

CREATE · APPLY · EXECUTE

CAPTURE

photos & Videos that INSPIRE .

Muse turns your products and culinary innovation into powerful photography, video and presentation content that brings ideas to life, strengthens your sales story and makes customers want what you’re selling.

STYLE · CAPTURE · STORYTELL

ACTIVATE

WIN over the buyer.

Muse helps you win over buyers across National Accounts, Regional Chains and Distributors by optimizing products for back-of-house execution, bringing culinary expertise to customer presentations and creating engaging trade show experiences that turn product potential into sales.

OPTIMIZE · PRESENT · ENGAGE

ALL SERVICES WE PROVIDE FOODSERVICE MANUFACTURERS

  • A brainstorming session on a wooden table with notes, coffee mug, food photographs, pens, and sticky notes about food innovation and ideas.

    Blue Sky Ideation

    Explore trends, flavors and unmet needs to uncover bold new product opportunities.

  • A strategy board is shown on a desk with healthy food images, notes, and sketches. It emphasizes capability-based innovation, new product opportunities, and current manufacturing capabilities like cooking, extrusion, and baking. Post-it notes highlight trends, consumer needs, and growth strategies. Photos of food, markers, and a notebook are visible.

    Capability-Based Innovation

    Unlock new revenue opportunities by identifying products your existing manufacturing capabilities can produce.

  • A chef in a kitchen preparing small dishes for a food presentation or taste testing, with detailed notes and concept development sketches on a whiteboard and papers around him.

    Sample Creation

    Bring ideas to life with proof-of-concept, gold-standard and customer-ready samples that help move opportunities forward.

  • Chef garnishing a plated dish with microgreens in a professional kitchen, surrounded by bowls of ingredients, photos, and sketches of the dish.

    Concept Development

    Transform opportunities into differentiated culinary concepts designed around your product, customer and sales objectives.

  • A chef preparing a salad in a professional kitchen with visual planning charts and food samples on the table.

    Application Development

    Showcase your products in relevant, trend-forward applications that inspire customers and create new sales opportunities.

  • A chef garnishing a plated dish with microgreens in a professional kitchen, with recipe notes and food ingredients on the counter.

    Recipe Development

    Create craveable, repeatable recipes designed for real-world foodservice execution.

  • A DSLR camera captures a bowl of pasta with cherry tomatoes, chicken, fresh basil, and grated cheese on a rustic dark surface. Behind the dish are small bowls of grated cheese, a bottle of olive oil, a potted basil plant, and a cheese block. A photo reference sheet with the same pasta dish is placed on the table.

    Photography

    Create crave-worthy imagery that makes your products and applications impossible to overlook.

  • A chef garnishes a plated dish in a professional kitchen with filming equipment capturing the process.

    VIDEOGRAPHY

    Bring products, applications and culinary stories to life through engaging video content.

  • A designer working on a computer preparing a food menu for Carrabba's Italian Grill. The workspace includes a laptop, printed menu drafts, sticky notes with project notes, a smartphone displaying the menu, and a camera on the desk.

    Presentation Development

    Transform culinary ideas and insights into polished, persuasive presentations built to engage customers and support the sale.

  • Chef in a commercial kitchen observing fried food on a baking sheet.

    Back-of-House Product Optimization

    Adapt products for easier execution, greater consistency and stronger operator value.

  • A man in a black chef jacket presenting a rustic Caesar salad to a group of business people in a meeting room, with a large screen displaying the salad's name and features in the background.

    Chef-Led Sales Presentations

    Pair your sales team with culinary expertise to demonstrate products, inspire customers and help close opportunities.

  • A chef demonstrating a rustic Caesar salad at a food expo, with attendees tasting and looking at the salad on a busy trade show floor.

    Trade Show Culinary Showcase

    Turn your booth into a culinary experience with live applications designed to attract, engage and generate meaningful sales conversations.