CASE STUDY
AJINOMOTO FOODS NORTH AMERICA

RETAIL CONTENT, REIMAGINED.

Photography + Video + Retail Activation

Muse partnered with Ajinomoto Foods North America to create consumer-facing content for José Olé Double Stuffed Taquitos — developing photography and video designed to support the product, strengthen the José Olé brand, and bring the campaign to life within Walmart.

VIEW THE PROJECT
José Olé Double Stuffed Taquitos
A RETAIL-FIRST APPROACH

FROM PRODUCT TO PURCHASE.

Great retail content needs to do more than make a product look good. It needs to communicate flavor, convenience and brand personality while supporting the product where consumers are making purchase decisions.

For José Olé Double Stuffed Taquitos, Muse developed a library of photography and video content built around the product experience — from craveable close-ups to lifestyle-driven serving moments.

The result was a flexible collection of creative assets designed to support the product, strengthen the José Olé brand and connect consumer attention back to Walmart.

José Olé Double Stuffed Taquitos
01

PRODUCT

José Olé Double Stuffed Taquitos

02

CONTENT

Photography + Video

03

RETAIL ACTIVATION

Walmart + José Olé Brand Promotion

CONTENT IN MOTION

BUILT TO
STOP THE SCROLL.

Muse developed short-form video content to bring the José Olé Double Stuffed Taquitos campaign to life beyond still photography.

The content focused on the eating experience, product interaction and bold brand personality — giving José Olé versatile assets designed for digital, social and retailer-facing marketing.

PHOTOGRAPHY

SHOW THE PRODUCT.
BUILD THE BRAND.

The photography was designed to balance product clarity with appetite appeal — showcasing the Double Stuffed format while creating colorful, craveable moments around the José Olé brand.

PRODUCT FOCUS
Highlighting the Double Stuffed format, filling and texture.
BRAND EXPERIENCE
Building bold, approachable moments around the José Olé brand.
RETAIL ACTIVATION

CONTENT WITH
A DESTINATION.

The work was developed to support José Olé within the retail environment — giving the brand photography and video content that could connect consumer interest back to product availability at Walmart.

Muse combines culinary understanding, photography and video production to help brands turn finished products into consumer-facing stories that support real retail opportunities.

CREATE ATTENTION
BUILD CRAVING
DRIVE TO RETAIL
José Olé Double Stuffed Taquitos
José Olé brand food photography
FROM PRODUCT TO CONSUMER.

GREAT PRODUCTS DESERVE GREAT CONTENT.