MUSE / CULINARY CREATIVEPHOTOGRAPHY / PRE-PRODUCTION
CREATIVE DEVELOPMENT / SHOOT PLANNING

BUILD THE FRAME.
BEFORE THE SHOOT.

One working creative brief for reference photography, styling decisions, lighting, and production details.

01 / CREATIVE REFERENCE

PRE-PRO HERO PHOTOGRAPHY

Add at least one hero reference photograph. Add as many additional options as needed, with a Hero Focus for each.

MINIMUM 1 IMAGE REQUIRED
0 references uploaded
02 / SET DESIGN

BACKGROUND CHOICE

Choose from the 15 Muse studio background references, or drag in an alternative background of your own.

15 STUDIO SURFACES + ALTERNATIVE
03 / TABLETOP

PLATE STYLE CHOICE

Choose a finish, vessel type, and shape independently. Select your preferred plateware presentation. No reference images are required.

PRESENTATION STYLE / VESSEL / SHAPE
04 / STYLING

STYLING ELEMENTS / SUPPORTING PROPS

Select the supporting elements you want in the photograph, add instructions, and upload a visual reference if helpful.

05 / PHOTOGRAPHY DIRECTION

LIGHTING & TONE OPTIONS

Select one primary lighting direction and any additional styles to consider.

12 VISUAL OPTIONS
06 / PRODUCTION DETAILS

FINAL INSTRUCTIONS & SCHEDULE

Confirm the brief and the deadlines before production begins.

CREATIVE DIRECTION SUMMARY
Select your options above to build a summary.
Draft ready
MUSE INNOVATION / FOOD PHOTOGRAPHY PRE-PRODUCTION