FROM POLLOCK TO POSSIBILITY.
Account Activation
Muse helped Trident Seafoods unlock new potential from pollock by transforming surimi into an entirely new format — creating a versatile seafood noodle platform designed to inspire applications, customers and new market opportunities.
VIEW THE PROJECT →
UNLOCKING MORE
FROM SURIMI.
Surimi is a versatile product built from pollock, but its familiar formats can limit how customers think about using it.
Muse approached the challenge differently: instead of developing another application for the existing product, we explored how changing the format itself could create entirely new possibilities.
POLLOCK
A sustainable
seafood resource
SURIMI
A versatile
ingredient
NOODLES
A whole new
possibility
A NEW FORMAT.
A NEW PLATFORM.
Muse developed a process for taking surimi, unrolling it and transforming it into noodle-like strands — preserving the seafood protein while completely changing how the product could be experienced and applied.
What began as a culinary idea evolved into a differentiated product platform with the potential to move across cuisines, menu categories and customer needs.
VERSATILE FORMAT
Designed to work across soups, bowls, stir-fries and other familiar noodle applications.
CULINARY FAMILIARITY
A recognizable noodle experience creates an approachable way to introduce consumers to surimi.
APPLICATION POTENTIAL
One core innovation creates a platform for developing many different menu concepts.
TURNING INNOVATION
INTO OPPORTUNITY.
Trident saw the potential of the noodle concept and partnered with Muse to continue developing the idea around its pollock capabilities.
The relationship expanded beyond the initial innovation. Muse helped develop applications, customer-facing concepts and culinary stories designed to demonstrate what the product could become for different operators and menu opportunities.
GLOBAL
INSPIRATION
FAMILIAR
FORMATS
FRESH
APPLICATIONS
ENDLESS
POSSIBILITIES
FROM PRODUCT DEVELOPMENT
TO SALES GROWTH.
With the innovation established, Muse continued supporting Trident by helping translate the product into relevant opportunities for priority customers.
Through targeted culinary development and account-specific presentations, we helped demonstrate not simply what the product was, but what it could become for each customer.
INNOVATE
Create a differentiated format from existing capabilities.
DEVELOP
Turn the culinary idea into a viable product platform.
APPLY
Create relevant menu applications around customer needs.
ACTIVATE
Bring customized ideas directly to priority accounts.