TARGETED ACCOUNT ACTIVATION

TURN TARGET ACCOUNTS
INTO REAL OPPORTUNITIES.

Your sales team knows who they want to reach. Muse brings the culinary strategy, custom concepts and chef expertise to help get you in the room—and move the opportunity forward.

EXPLORE THE PROGRAM
A PROVEN 5-STEP PROCESS
01

TARGET

Identify the right accounts.
Priority target account list

You identify priority restaurant accounts. We help evaluate culinary fit and develop the account strategy.

02

INSPIRE

Give them a reason to engage.
Customized account teaser

We create customized account inspiration briefs featuring a hero concept, 10–15 additional ideas, product information and a clear call to action.

03

DEVELOP

Build a customized culinary story.
Customized culinary innovation presentation

Once there’s engagement, we develop a customized innovation presentation with trends, concepts, product benefits and more.

04

PRESENT

Bring culinary expertise.
Culinary presentation and plated concept

We handle all culinary prep and lead the presentation alongside your sales team. You bring the commercial conversation.

05

ADVANCE

Keep the momentum going.
Customer follow-up and next steps

After the meeting, we help refine concepts, provide samples, and support follow-up to move promising opportunities toward commercialization.

PROGRAM OPTIONS

THREE WAYS TO ACTIVATE GROWTH.
INCLUDES
ACTIVATION 6
ACTIVATION 20
Target Accounts
6
20
Custom Teasers
6
20
Innovation Books
Up to 3
Up to 10
Culinary Presentations
Up to 3
Up to 10
Follow-Up Support
ACTIVATION 6
Target Accounts 6
Custom Teasers 6
Innovation Books Up to 3
Culinary Presentations Up to 3
Follow-Up Support
ACTIVATION 20
Target Accounts 20
Custom Teasers 20
Innovation Books Up to 10
Culinary Presentations Up to 10
Follow-Up Support

Not sure which activation level makes the most sense? Let’s build the program around your sales priorities.

FIND YOUR BEST FIT
THE FULL PROGRAM

TARGETED ACCOUNT ACTIVATION

A 12-MONTH, END-TO-END PROGRAM

For manufacturers looking to consistently pursue multiple priority accounts, from target list to customer presentation.

Proactive
Opportunity Creation
Ongoing
Account Support
Greater Sales
Impact
CONTACT US ABOUT THE PROGRAM
PREFER TO START LATER?

STEPS 3 – 5 ONLY

CUSTOMER INNOVATION ACTIVATION

Already have an engaged account? Jump in at the development stage and let Muse handle the rest.

03
DEVELOP
Custom presentation
and concepts
04
PRESENT
Chef-led customer
presentation
05
ADVANCE
Follow-up support
and refinement
LEARN MORE
More than ideas.
A path to new business.
STRONGER
SALES CONVERSATIONS
HIGHER-VALUE
OPPORTUNITIES
REAL
BUSINESS IMPACT
12 MONTHS. MORE OPPORTUNITIES.

LET’S ACTIVATE
WHAT’S NEXT.

START THE CONVERSATION